Fortunately, I had a co-author, so I didn’t have to worry about recipe headnotes (which I understand can be very challenging to write well) or features (research, research, and more research), both of which give voice to a cookbook and help inform and connect the reader to the recipes. I also didn’t have to handle the manuscript edits! I could focus on what I enjoy most — food and photos!
I started researching online and found one dusty, lonely forum that had a discussion between some women who claimed that changing some of the food they ate helped them feel better. Could it be that simple?! I was not someone who would have started the vegetable fan club at the time, but my dislike for veggies wasn’t stronger than my desire to feel better. I knew in my heart that I was somehow accountable for feeling well, and for me, medication would be the same as putting tape over the check engine light in my car and going on a road trip.
I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.