I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.
One of those firms in particular was my ultimate, but infamous for culturally being “a sweatshop.” I spent years working until 11pm, sometimes 2am, under tremendous pressure on incredible projects. That schedule plus poor eating habits eventually caught up with me. Simply, I got sick.
Recipe development is just another creative outlet — my tools are ingredients and I’m inspired to showcase them in new, memorable ways that make people happier and healthier. The ride is different for everyone as we all come to the table with different illness, history, habits, traditions, and emotional attachments to food. I’m simply dedicated to providing tools that help people become accountable for their own health, no matter where they land on the diet spectrum.