I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.
If you’ve ever tried to interact with someone who is in the throes of writing a book, you know they are mostly offline for the duration of the project. If you’ve ever tried to interact with someone who is photographing and developing recipes for a cookbook, then you know that they are offline and most likely their hair (and probably something in the kitchen) is on fire for the duration of the project. That was me. I’d heard about how stressful the process was, but I never fully understood it until I started. However, I also had very fun moments along the way and the process was so very rewarding!
I started researching online and found one dusty, lonely forum that had a discussion between some women who claimed that changing some of the food they ate helped them feel better. Could it be that simple?! I was not someone who would have started the vegetable fan club at the time, but my dislike for veggies wasn’t stronger than my desire to feel better. I knew in my heart that I was somehow accountable for feeling well, and for me, medication would be the same as putting tape over the check engine light in my car and going on a road trip.