One of those firms in particular was my ultimate, but infamous for culturally being “a sweatshop.” I spent years working until 11pm, sometimes 2am, under tremendous pressure on incredible projects. That schedule plus poor eating habits eventually caught up with me. Simply, I got sick.
I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.
Fortunately, I had a co-author, so I didn’t have to worry about recipe headnotes (which I understand can be very challenging to write well) or features (research, research, and more research), both of which give voice to a cookbook and help inform and connect the reader to the recipes. I also didn’t have to handle the manuscript edits! I could focus on what I enjoy most — food and photos!