Fortunately, I had a co-author, so I didn’t have to worry about recipe headnotes (which I understand can be very challenging to write well) or features (research, research, and more research), both of which give voice to a cookbook and help inform and connect the reader to the recipes. I also didn’t have to handle the manuscript edits! I could focus on what I enjoy most — food and photos!
I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.
I can barely contain my excitement about all the amazing small-scale print publications debuting these days! As much as I love working online (and I do), I also love seeing people stretch themselves and put their all into making truly beautiful magazines and books. Two of my new favorites are The Hungry Girls’ Cookbooks and Pure Green Magazine.
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