L.A.’s Original Farmer’s Market Cookbook by JoAnn Cianciulli (Chronicle Books) is a great little walk through an American Farmer’s Market. In other words, the best of all worlds. I like this book because I like cookbooks which also tell a story and put the food into the context of where it is made or of who makes it. This book not only tells the history of the market, it tells the history of the stalls whose recipes are featured. The history of the market is presented with historical photographs in the introduction to the book, before getting to the food. It is divided into four sections: Breakfast, Sandwiches and Light Bites, Main Meals, and Sweet Things. The book starts out with a doughnut recipe and ends with…recipes for dog biscuits!! I tested the book in the middle– with crepes from the French Crepe Company, and they were wonderful. But if you want something less ‘predictable’ there is Korean, Mexican, Portuguese, Japanese, Italian (American), and American. The photography is not sophisticated, however, it is enough to induce hunger and make you wish you could take a walk at the market. For me, preparing it at home is the next best option, and I look forward to trying more recipes in the book.
I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.
I decided that I wanted to go to “a city” when I received my degree in graphic design at a university in West Virginia. My senior year, I went to Chicago for a wedding, fell in love with it, and when I returned to school, got to work contacting the most respected design firms in Chicago. Eventually, I landed a 3-day-a-week contract gig for 3 months at a small boutique firm. I sold my truck, packed up my kitties, and used 80% of what was in my bank account to rent a small apartment in Chicago. From that point forward, momentum snowballed and over the course of 16 years, I was able to work for many of the firms I’d long admired.
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