One of my favorite aspects of Heather’s work and approach is her respect for bio-individuality and the fact she even addresses that on her website and in her books. It reminds me of the gentle notes in guided meditations where you acknowledge that it’s natural for your mind to wander, just come back to the breath when you realize you’re thinking about work. Following someone like Heather, who acknowledges that we all come to the table with different habits, beliefs, traditions, and dietary needs, makes me feel okay when I enjoy the comfort food my grandmother made. I know I can always come back to my kale salad without any guilt and with an overall commitment to a primarily plant-based diet. Today, Heather shares some of her story and self-care routines
I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.
I decided that I wanted to go to “a city” when I received my degree in graphic design at a university in West Virginia. My senior year, I went to Chicago for a wedding, fell in love with it, and when I returned to school, got to work contacting the most respected design firms in Chicago. Eventually, I landed a 3-day-a-week contract gig for 3 months at a small boutique firm. I sold my truck, packed up my kitties, and used 80% of what was in my bank account to rent a small apartment in Chicago. From that point forward, momentum snowballed and over the course of 16 years, I was able to work for many of the firms I’d long admired.