Fortunately, I had a co-author, so I didn’t have to worry about recipe headnotes (which I understand can be very challenging to write well) or features (research, research, and more research), both of which give voice to a cookbook and help inform and connect the reader to the recipes. I also didn’t have to handle the manuscript edits! I could focus on what I enjoy most — food and photos!
All Cakes Considered by Melissa Gray (Chronicle Books). For one year, the author (a producer at National Public Radio’s program All Things Considered) brought in a cake to work every Monday, and this book is the result. It is a fantastically entertaining book. The recipes are a mix between previously published recipes, and the author’s own (bequeathed by friends and family, or tweaked and ‘co-opted’ for personal use from other sources), so of course they have been tested and retested. What I love about the book is the author’s voice, the way the instructions are written, the stories, all of the written text. What I do not like about the book– you need a 10″ tube pan to make the majority of the recipes, or you need shortening. If you live in a place where it’s difficult to find either (especially the latter), you’re out of luck. Comb the internet to find a shortening alternative. If you can get over those two things (I’m still smarting), then this book is a winner. There’s even a chapter on non-cakes (cookies etc)!
I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.
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