I can barely contain my excitement about all the amazing small-scale print publications debuting these days! As much as I love working online (and I do), I also love seeing people stretch themselves and put their all into making truly beautiful magazines and books. Two of my new favorites are The Hungry Girls’ Cookbooks and Pure Green Magazine.
After a decade of co-authoring and recipe developing for some of the most successful and meaningful cookbooks on the market, Julia decided to write her very first solo cookbook. That book, Small Victories, is the sort of book you can only write once: a book that combines all 31 of her years of life experience and passion for cooking at home into one giant love letter to all that she believes in. Small Victories celebrates the way so many of us cook: one step (or “small victory”) at a time. Each recipe of her book (which contains over 100 recipes and hundreds more spin-offs) starts with a tip, trick or technique that you can use to create something delicious, and then offers how to alter or expand on that dish to make something new and different. There are recipes for everything from delicious chocolate cake with raspberry jam and morning muffins to Julia’s beloved Caesar dressing and a Korean clambake.
I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.
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